Resume
Results-driven digital marketing professional with experience in social media management, content strategy, paid advertising, and client relations. Currently a Junior Account Manager at a marketing agency, managing multi-platform campaigns, optimizing engagement, and driving brand growth. Skilled in marketing analytics, SEO, project coordination, graphic design, and creative collaboration to deliver high-impact strategies.
Experience
Junior Account Manager
June 2024 - Present
InTouch Communications + Proptonics
Halifax, NS
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Manage social media and advertising efforts for 7+ clients across multiple platforms, ensuring timely and effective campaigns that align with each client’s business goals. Oversee project management tasks, coordinate with internal teams, and maintain strong client relationships to ensure seamless execution and strategic alignment.
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Develop and execute content calendars for all assigned accounts, ensuring a consistent posting schedule. Craft all social media copy, aligning it with each brand's voice to create engaging, audience-focused content that drives interaction and reinforces brand identity.
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Create and optimize paid social media ads (Facebook, Instagram) and Google Ads campaigns, increasing ROI by continuously monitoring and adjusting campaign performance.
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Create graphic and video content using Adobe Photoshop, Premiere Pro, and Canva, ensuring high-quality, visually appealing materials tailored to each brand's identity.
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Manage website efforts for client sites, improving user experience and boosting traffic through SEO best practices.
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Conduct in-depth social media audits, analyze KPIs, and identify trends to develop actionable strategies that drive engagement, increase follower growth, and enhance brand awareness. Provide clients with performance reports and suggest new features and promotional ideas for continued success.
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Assist in the planning and execution of traditional media buys, contributing to successful integrated marketing campaigns.
Marketing Consultant
April 2024 - Present
John Thomas Construction
Freelance
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Provided strategic marketing support, focusing on website development, SEO optimization, and brand positioning to enhance company visibility.
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Developed comprehensive brand guidelines to ensure consistency in messaging, visual identity, and tone across all digital channels.
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Conducted in-depth market research, crafting buyer personas, a compelling value proposition, and a strategic buyer’s journey to refine the company’s marketing approach.
Marketing Intern
April 2024 - May 2024
Third Eye Insights
Toronto, ON
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Created and scheduled enough content to fulfill a client contract, ensuring a consistent posting schedule through mid-November.
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Managed social media scheduling and manual posting for over 3 clients, increasing client engagement across multiple platforms.
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Conducted competitive analysis and research for over 10 clients, developing content strategies, generating ideas, and writing copy for blogs and social media, resulting in increased client visibility and identifying market opportunities.
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Edited and subtitled reels, enhancing video content quality and viewer retention.
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Conducted website audits, improving client site performance and user experience.
Ergonomist
June 2022 - June 2024
Workforce Health and Wellness Solutions
Dartmouth, NS
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Conducted thorough ergonomic assessments for employees with diverse disabilities and impairments, ensuring a prompt and professional process.
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Educated employees on optimal ergonomic workstation setup, providing tailored recommendations for workspace improvements to significantly enhance overall well-being.
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Completed detailed assessment reports outlining the need for changes in the employee’s workstation for all stakeholders involved in the employee's case, enhancing employee satisfaction and performance.
Orthotic Technician
June 2023 - September 2023
Biotech Orthotic Design Inc.
Elmsdale, NS
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Crafted and customized over 35 orthotics daily within a collaborative team setting, catering to practitioners handling complex cases of patients with diverse disorders and disabilities.
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Applied meticulous attention to detail while implementing quality control measures throughout the assembly process to maintain consistency and accuracy in orthotic fabrication.
Laser Therapist
January 2023 - April 2023
Glenbourne Chiropractic
Halifax, NS
Chiropractic Health Assistant
June 2022 - December 2022
Glenbourne Chiropractic
Halifax, NS
Game Coordinator
July 2021 - October 2021
Halifax Sport and Social Club
Halifax, NS
Patient Attendant
August 2020 - March 2021
Carecor Health Services
Halifax, NS
Kinesiology Placement
October 2020 - November 2020
CBI Health
Dartmouth, NS
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Provided exceptional care to complex patients with a multitude of health issues, using low‐level laser therapy while simultaneously assisting with front desk operations of a busy multi-disciplinary clinic.
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Oversaw patient retention initiatives within the clinic, successfully rescheduling over 10 patients a day to ensure continuity of care.
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Educated patients on the therapeutic benefits of laser therapy, fostering collaborative relationships with fellow healthcare practitioners to optimize patient outcomes.
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Managed front desk operations in a bustling multi-disciplinary clinic, delivering exceptional customer service to a high volume of over 100 patients daily.
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Offered attentive support to both patients and practitioners, contributing to the enhancement of patient well-being and satisfaction throughout their healthcare journey.
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Managed the successful play of a variety of sport, including set up and tear down of sports equipment, score and time keeping, and ensured safe play, for adult co-ed recreation leagues.
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Achieved game coordinator of the month.
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Assisted difficult patients, living with dementia, with their everyday tasks, under the supervision of a nurse, in order to improve the quality of their day-to-day living.
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Assisted difficult patients, living with dementia, with their everyday tasks, under the supervision of a nurse, in order to improve the quality of their day-to-day living.
Education
NSCC
Digital Marketing Graduate Certificate
September 2023 - May 2024
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GPA of 4.3
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InteGolf (Tech Golf Company, B2B/B2C)
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Collaborated with InteGolf as part of a group project involving three other students. We achieved:
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Instagram: Increased followers by 93%, profile visits by 1560%
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Facebook: Grew followers by 700%, profile visits by 767%
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Initiatives: Developed brand guidelines, implemented a content calendar, and provided strategic growth recommendations
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Google Nonprofit Immersion Ad Grant
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Collaborated with a nonprofit as part of a group project with three other students. We achieved:
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Ads Performance: 109 clicks, 867 impressions
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Website Impact: 187.5% increase in new users
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New Volunteers: 16 new sign-ups
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Donations: $7110 donated during the project period
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Escape Outdoors (B2B Company)
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Collaborated with Escape Outdoors as part of a group project involving three other students. We achieved:
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Website Optimization: Rebuilt home page, header, and footer; optimized site pages
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Traffic Metrics: Increased site sessions by 31.6%, and session duration by 17.5%.
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Email Marketing: Boosted subscribers by 5.3%, and engagements by 120%
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Social Media: Facebook followers grew by 0.28%, profile visits by 94.1%; Instagram followers by 0.4%, profile visits by 442.9%
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Completed courses in content marketing, social media marketing, SEO, SEM, digital marketing analytics, digital marketing strategy, and email marketing.
CCNM
Doctor of Naturopathy - Completed 1 year out of a 4 year doctorate program
September 2021 - September 2022
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Completed 40 credits towards an ND
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Completed courses in: biochemistry, embryology, immunology, clinical physiology, anatomy, botanical medicine, public health, homeopathic medicine, ethics, clinical nutrition, health psychology, massage and hydrotherapy, and traditional Chinese medicine.
Dalhousie University
BSc in Kinesiology
September 2017 - May 2021
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Completed courses in: anatomy, coaching science, chemistry, biology, physics, physiology, environmental health, exercise testing and prescription, financial managment, nutrition, health promotion, disability management, sociology, psychology, anthropology, statistics, and research.
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Dean's list achieved May 2021 (term GPA of 4.00), December 2020 (term GPA of 4.24), and May 2020 (term GPA of 3.85)
Volunteering
Social Media & Communications Co-Chair
Naturopathic Medical Student Association - CCNM
September 2021 - May 2022
Athletic Trainer
Dalhousie University - Mens Lacrosse Team
September 2019 - April 2020
Athletic Trainer
University of King's College - Mens Soccer Team
September 2018 - December 2018
Certifications
Standard First Aid & CPR/AED Level C
Expires August 2024
BioFlex Laser Therapy Certification
Issued December 2022